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About Us

RowLA is an investment in the future. Our student-athletes are future women leaders from Los Angeles’ diverse neighborhoods, who come together to form a collaborative built on teamwork, determination, and hard work. Through rowing, they learn how to set goals and work together to achieve them, with the ultimate goal being an affordable college career.

RowLA was established by Liz Greenberger in 2009, with the goal of making rowing more inclusive, and in doing so, to allow girls from low and middle-income households to use the sport as a stepping stone to college scholarships. Since then, approximately 98% of the girls who have graduated from RowLA’s competitive team have gone to college on academic or rowing scholarships.

RowLA’s commitment to equity and inclusion means that in any season, around 50% of our athletes receive full tuition scholarships. Moreover, regardless of financial standing, RowLA athletes do not pay to travel or compete at regattas, which we consider necessary for their growth as competitors, and as exposure for recruitment. This policy means that essentially all our athletes receive some form of financial aid.


While they come from different neighborhoods, cultures, and lived experiences, RowLA allows girls to experience the benefits of building a sisterhood focused on athletic and academic achievement, that sustains them through middle and high school, to college and beyond.

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Head Coach

Head Coach
Henrique Vieira Motta

Henrique Motta (Coach “Hicu”) came to see our RowLA program in the summer of 2016 while he was visiting family. He was immediately attracted to the kind of work we do, enabling young students to challenge themselves, and improve their fitness and health, through the sport of competitive rowing. Henrique is the Head Coach for RowLA, coaching our young athletes and offering them rowing training, and preparation for competitive rowing and college athletics. He has trained our coaching staff and oriented them to his methodologies used to develop young athletes preparing for high-level competition. The talents he brings to our coaching staff are unmatched.

Coach Hicu, a native of Brazil, graduated with a degree in nutrition from Universidade Veiga de Almeida. He began rowing in 1991 for the Botafogo de Futebol e Regatas club until 1997 when he moved on to the Clube de Regatas Vasco de Gama until 2013, and then for C.R. Loureiro for two years. His titles include two-time Rio de Janeiro under-16 state champion, two-time Rio de Janeiro under-19 state champion, and multiple times as Brazilian champion in 2x lightweight, 2- lightweight, 4x lightweight, 4 lightweight, 8+ boats, and 6 International Medals.

Henrique brings his years of competitive rowing training and coaching to our RowLA program and also, the rare added expertise in the field of high-performance athlete nutrition. He is a USRowing Level 3 certified coach, married and also coach to Antonia Emanuelle Abreu Motta (Manu). Manu is currently on the Brazilian National team, training and preparing for Brazil’s Olympic selection regattas.

Coach Hicu presents his high sense of integrity and honesty in all of his coaching relationships, a critical ingredient to our RowLA program.

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Executive Director

Assistant to Head Coach

Staff
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Sara Goldstein

Founder
& Past President

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Liz Greenberger 

Academic Coach
& College Counselor

Board of Directors

Board of Directors

Desa Philadelphia
CEO & Board President

Jean Huber
CFO & Board Treasurer

Susan Beech
Secretary

Brenda Tscharner
Human Resources

Desa Philadelphia
CEO & Board President

Jean Huber
CFO & Board Treasurer

Susan Beech
Secretary

Brenda Tscharner
Human Resources

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